Why Defiant Sales?

Jason A. Wood is co-owner of Defiant Sales Consulting and it is his philosophy that we employ. It was Steve and Amy Burton, also co-owners, whom encouraged Jason to pursue a market that was ready for a fresh approach. With literally hundreds of millions of dollars in business under their belt, they knew this system of selling and marketing could dominate just about every market. A partnership was born and Defiant Sales was the direct result. Jason has spent a career in and around sales and marketing. After going to dozens of sales and marketing seminars and growing several businesses, he knew it was time for innovation. More than just tactics need to change.

A review of sales and marketing tactics will reveal a pattern of technological evolution. It always starts with an idea. Whether it be "needs based selling", "top down selling", "branding", "positioning", web based technology or any one of the literally thousands of ideas, they always begin with direct sales. The proprietor of the idea pitches it to corporate America and makes a living using this singular tactic. After the idea is published and then circulated everywhere, it hits the seminars. By this point, every company that can benefit from these ideas has already done so. When you see seminars revolving around a singular concept or a narrowly focused set of concepts, it is way too late. That is not to say that the ideas are without merit, but as a singular tactic, they lose effectiveness. There has to be a better way to utilize not only the current "trends" but also easily incorporate new ones. As fresh ideas hit the market, employing them early and often is the key to getting and staying ahead of the curve. The ability to track, in real time, the success and failure of new concepts and sales techniques is imperative to the strength of a company's message. It is with this in mind that Defiant Sales created its' approach.

Currently, it takes months and even years to determine if a market position is effective. It takes the same amount of time to see if a new rep will work out or if sales training for current reps has had the desired effect. New literature also requires time to determine its effectiveness as do other new tools. New booths for trade shows can take equally as long to see results. New ad campaigns require a lot of time due to low consumer retention rates and companies can waste tons of money waiting to see results there also. With Defiant Sales, clients can see results and can make changes in a matter of days or weeks. The need to hang on to ineffective reps while waiting to see if they "catch on" is gone. Our system will show accurate results of any action taken in sales and marketing almost immediately. Knowing and not hoping is power. Tracking and not guessing is expertise. Directing and not reacting is strength. Power, expertise, and strength. Do these words describe your sales and marketing management? They will with a Defiant Sales system. Call now to find out how we can increase your bottom line while drastically improving your ability to manage your revenue streams.