At Defiant Sales, we build internal sales machines that utilize a whole host of moving parts. These parts can also be implemented separately although we do recommend that, to maximize their effectiveness, you implement all of them. They break down into two main groups; sales machines and marketing. The following list outlines these components.

Sales Machines:

• Market research (both psychological profiling of decision makers and buying triggers)
• Literature development
• Psychological Aptitude testing for sales reps
• Web based CRM implementation and training
• Sales Recruiting
• Sales training (market position based selling….etc)
• Lead generation
• Distributer network development

Marketing:

• Market positioning
• Literature development
• Print ads, TV commercials, and direct mail campaigns
• Website design and copy
• PR campaigns
• Market driven articulated sales argument development
• Campaign success analysis
• Creation of uniformity in all aspects of external interfacing
• Consumer education campaigns

While these are just some of the components of our sales machines, implementing any of them will have a positive effect on your business. However, making the results sustainable and duplicable requires a more focused approach. The introduction of a complete sales machine allows for companies to track and sustain growth. At Defiant Sales, we drive marketing campaigns and sales initiatives instead of just creating them. That is the difference. Contact us today to find out how we can help your business!